Capture the right attention.
Deliver greater ad impact.

Plan your next campaign with the world’s most accurate attention data.

plan floating

Advertising spend

$591 Million

optimised through attentionPLAN®

Using data from

860 Million

human attention data points

How it works

Want to know how to use attention measurements in your advertising and marketing? attentionPLAN® is the perfect solution to help you accurately plan your advertising spend toward the most effective advertising inventory, maximising the return on your ad investments.  

Discover precisely which platforms, formats and channels you should invest in to generate short or long-term uplift for your business.

Leverage the largest human attention dataset to effectively plan advertising campaigns toward capturing the most relevant and qualified attention across TV, web, social and streaming environments.

New

Attention Benchmarks

Elevate your strategies by comparing platform and format performance before you spend. Gain never before seen access to the attention performance of the world’s leading media platforms and channels.

Available now with any attentionPLAN® monthly subscription.

attention benchmarks

Used and Trusted by

dentsu
hatched
barcardi
omd
group-m
kia

attentionPLAN® includes a host of intuitive and market-leading features including;

THE DEPTH

N

Short-term lift prediction

N

Media mix scenario planning

N

Attention-based campaign tolerance

N

Self-service dashboard

N

Attention-Adjusted® Reach Curves

N

Ongoing algorithm updates

N

Minimum channel spend

Strategise, plan, predict and execute your media plans like never before with Amplified Intelligence’s attentionPLAN® media planning tool. The only attention measurement media planner that has captured data from over 17 countries and is able to accurately guide you toward the best performing channels, platforms and ad formats to deliver the commercial goals you strive for.


Discover truly insightful attention-led performance metrics

Unlock valuable insights into the true effectiveness of your campaigns with detailed predictions on attention and commercial outcomes that are customised to your specific media strategies.

key optimised metrics

Harness the power of industry-first Attention-Adjusted® Reach Curves

Gain never before seen insights into your potential attentive audience by channel, allowing you to easily adjust reach expectations to account for non-attentive impressions. This means your investments will directly translate to eyes-on-ad attention relative to reach.

key optimised metrics

Generate and test different campaign scenarios

In a matter of clicks, create and compare multiple scenarios based on variety of campaign objectives and predicted outcomes to determine the most effective for your needs.

key optimised metrics

A combination of high-level and granular media mix insights

Dive into the data to make accurate and informed decisions about how and where you spend your campaign budget.

key optimised metrics

The Markets


global data

Global dataset

The Metrics


active attention seconds

passive attention seconds

brand uplift

reach %

impressions

The Platforms


facebook

youtube

instagram

twitter

tikTok

snapchat

open web

tv

BVOD

CTV

Geographic and demographic targeting.

Dive into the markets and demographics specific to your business so you can tailor optimisations to your targeted audience.

Country

age group

gender

What does buying an attentionPLAN® campaign get you?

Discover the power of media planning to attention through an easy to use and super fast process.

HOW IT WORKS

1. Simply upload a baseline media plan

2. Create as many campaign scenarios as you need for your selected market(s) to suit a variety of desired objectives and outcomes

3. Review predicted attention performance for each scenario and channel mix

4. When you’re ready, finalise your chosen scenario into an exported campaign plan

5. Tailor channel spends, format selections and attention-specific budget allocations

6. Buy your media with confidence!

attentionPLAN® includes a host of intuitive and market-leading features including;

Scientific media predictions fuelled by over 860M human attention datapoints

Ability to build full campaigns and scenarios in just a few clicks

Freedom to set short-term and long-term campaign objectives per scenario

Access to detailed and granular media mix scenario plans

Ability to set attention-based campaign tolerance

Utilise highly informative Attention-Adjusted® Reach Curve functionality

Maintain channel-level spending

Quick and easy exporting function

Access to attention benchmark data *only available with an attentionPLAN® subscription

See our plans

The only attention measurement media planner with over 860M human attention data points and is able to accurately guide you toward the best performing channels, platforms and ad formats to deliver the commercial goals you strive for.

PAYG

$1,000 PAYG

 

per campaign

1 user

1 market


Standard

$1,000 /month

12 month subscription

20 campaigns

1 user

Additional markets

Attention benchmarks


Professional

$5,000 /month

3 month subscription

Unlimited campaigns

3 users

Additional markets

Attention benchmarks


Advanced

$4,000 /month

12 month subscription

Unlimited campaigns

10 users

Additional markets

Attention benchmarks


Thinking Bigger?

Interested in accessing more markets, a greater number of campaigns or discussing an API integration of our attention data into your existing tools?

Try for Free?

Take a joyride and discover the power of attentionPLAN®


With our free trial can explore these features:

Build a baseline campaign and view expected attention performance

Preview active attention seconds by ad format, passive attention seconds and expected uplift

View your campaigns reach curve performance, performance by ad type and format, key metrics and more.

Our freemium experience doesn't include:

Create multiple campaign scenarios

Create multiple campaigns

Adjust your campaign objectives, media mix allocation and ad format selections to view variety of potential uplifts for your business

Attention benchmarks

 Take a look under the hood

If you’re curious about how you can use attentionPLAN to help you generate highly optimised media plans in a matter of minutes, catchup with one of our friendly Customer Success Team. 

Request a Demo

Demo walkthrough

Book a 1 on 1 call with our team

Used and Trusted by

tv4
Noisy
mars
mtv sweden
asahi
are media
pepsi
mad clarity
talpa
shell
tvnz
screen force
ten
sky
audience precision
magazine networks
binge
snickers
burger king
facebook
indeed
aktv
nine
kayo
spotify
aa
meta
wpp
mcdonalds
omd
hatched
clipart
kiwi bank
national lottery ireland