attentionTRACE Media Planner
Driving greater ROI for your advertising.
Optimise performance.
Reduce wastage.
Elevate creative.
Use attention to squeeze more effectiveness from your advertising budget.
Inside the box:
- Active Attention Seconds
- Active Attention % of Ad Length
- Drill down to ad format level
- Filter data by demographic splits
Plan your own:
- Attention Adjusted™ Media Mix
- Attention Adjusted™ Budget
- Attention Adjusted™ Creative


Powered by deep and rigorous attention data
attentionTRACE Media Planner is the world’s leading attention measurement media planner.
Platforms:
YouTube, Facebook, Instagram, Twitter, TV and open web.
Choose markets from:
US, UK, Australia, Germany and counting…
New data collections every 6 months

Plans for businesses of all shapes and sizes
1 seat
3 seats
(save 10%)5 seats
(save 15%)6 + seats
If you’re thinking bigger then talk to us about
How we support your FREE 14 day trial
Onboarding video by Professor Karen Nelson-Field
Materials on how to use attention in media planning
We love to hear your questions!