attentionTRACE Media Planner

Driving greater ROI for your advertising.

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Optimise performance.

Reduce wastage.

Elevate creative.

Use attention to squeeze more effectiveness from your advertising budget.

Inside the box:

  • Active Attention Seconds
  • Active Attention % of Ad Length
  • Drill down to ad format level
  • Filter data by demographic splits

 Plan your own:


  • Attention Adjusted™ Media Mix
  • Attention Adjusted™ Budget
  • Attention Adjusted™ Creative

Powered by deep and rigorous attention data

attentionTRACE Media Planner is the world’s leading attention measurement media planner.


YouTube, Facebook, Instagram, Twitter, TV and open web.

Choose markets from:

US, UK, Australia, Germany and counting…

New data collections every 6 months

    Plans for businesses of all shapes and sizes

    If you’re thinking bigger then talk to us about

      How we support your FREE 14 day trial


      Onboarding video by Professor Karen Nelson-Field


      Materials on how to use attention in media planning

      We love to hear your questions!

      How we support your paid attentionTRACE experience


      We don't just automate you through


      We talk to you about your attention data needs


      We provide Use Cases for you to share with your clients and colleagues


      We make sure that attention data is the best fit for you


      We’re available through attentionTRACE Account Manager + Help Desk